BACKGROUND

As part of an on-site activation, Verizon offered a new 5G Snap Connected Lens Experience to visitors of the VIP Cabanas. This unique and first-of-its-kind experience allowed multiple users to paint the sky above the Verizon main stage using digital AR stickers.

IDEA

To promote the Verizon Connected Snap Chat Lens, we partnered with tech-savvy influencers who acted as "consumers." We filmed them using the Snap Lens and UWB 5G speed during the festival to showcase their experience.

RESULTS

Our post about Gov Ball received 65K impressions, which was 11% higher than the benchmark. The content about Gov Ball was popular on Twitter and exceeded category benchmarks on Facebook. The view rate was impressive, exceeding both platform (+58%) and category (+60%) averages.